Christmas Jumper Day is coming — read the guide to winning your office party

The Christmas tree feels immemorial and is, in Britain, a surprisingly datable fashion — one that arrived with a German prince and went national because of a single magazine engraving.

A German tradition, imported twice

Decorating an indoor tree with candles and gifts was a German custom long before it was a British one. It reached the British royal household in the eighteenth century with Queen Charlotte, George III’s German-born wife — but it stayed an upper-class curiosity rather than a national habit. The second, decisive import came with Prince Albert, who had grown up with the tradition and, from 1840, the year he married Queen Victoria, had trees brought over from Coburg for Windsor Castle, with others donated to local schools and army barracks.

1848: the engraving that changed everything

What turned a royal habit into a universal one was publicity. The Illustrated London News Christmas supplement of December 1848 carried an engraving of the royal family gathered around a decorated tree at Windsor, and the image attracted enormous attention. Within a generation the tree had gone from novelty to necessity — and the same image, lightly redrawn, is widely credited with popularising the Christmas tree in the United States a couple of years later.

Source: Newcastle University Special Collections and Findmypast

Why one picture worked so well

The engraving showed children, parents and a grandmother enjoying the tree together — and that framing did as much as the tree itself. It sold Christmas as a domestic, family occasion at exactly the moment the Victorians were assembling the modern version of the holiday: the card, the cracker and the turkey all date from the same few decades. The Christmas jumper’s own origin story is a much later chapter of exactly this process — see the history of the ugly Christmas jumper.

The tree, worn rather than decorated

The tree is now the single most-used motif in Christmas knitwear after Santa himself — which makes sense, since it is the one symbol of the season that carries no religious imagery, no joke to land and no explanation needed in any company.

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