Description
Forty pounds buys knitwear, and knitwear is the only thing in this category with a future.
The whole market divides at this line. A printed sweatshirt is ink on polyester: bright on arrival, tired by the third wash of its second season. A knit has the design in the structure of the fabric, so there is nothing to fade, crack or peel, and it looks the same in 2033 as it does now.
What forty pounds does not buy is impact. A knit will lose an ugly-jumper contest to a fifteen-pound all-over print every time, because coverage beats craft in a room full of people at distance. Buy this because you want to own it, not because you want to win something.
Choose this if
- You want one jumper for the next decade rather than a new one each year
- The event is cold or partly outdoors — knit gets uncomfortable in a packed warm room
- Unisex sizing suits you; if between sizes, knit gives, so the smaller usually sits better
Cool wash, dry flat. Compare against the Tipsy Elves range before committing at this price — the design work is the difference.
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